胡佛大坝是世界十强之一的工程壮举，坐落于高高的科罗拉多河之上，位于亚利桑那州和内华达州的边界，它被福莱纳选为发布他们新款陆地自主卡车——福莱纳无限灵感的地点。新款车型被置于高高的大坝观景台之上，呈现在现场观众面前，此次活动吸引了全球各地数以百万计的观众来现场参观。

   OSK通信走出了纽约，带来了"大创意"同时把在纽约的生产管理专家SIAM的产品运用到整个活动中。SIAM拥有经验和知识，知道如何成功完成这庞大而复杂的活动。然而SIAM需要一个合作伙伴，他能把创意带到视觉生活中并且拥有在大型活动中做到无缝支持的良好记录，而创意科（CT）最终获得了签约合作的机会，并帮助完成了此次壮观的项目。

     在最初CT简单地安排了顶尖的团队后，便着手设计技术规格和布置执行战略。此次挑战是巨大的；在420,000平方英尺的地面上有大量弯曲的棱角，与此同时令人难以置信的是距离投影塔有2,500英尺之远。60部26,000瓦的投影机需要在半英里远的大坝上，同步创建一个分辨率为4592 x 2048像素的无缝拼接的影像。这是一个复杂的投影机设置，投影机的输出强度将达到一个令人难以置信的数字117万流明；这相当于1,400多个60瓦的家用灯泡输出的强度，并且打破了世界官方的吉尼斯纪录！

作为美国史上最大的投影屏幕，这个项目需要耗时数月做计划，准备和设置，但是CT在视频投影映射上具备丰富的经验和专业的软件，能使投影图像呈现在不规则形状的屏幕上，这类技术在大坝的弧形墙上得以完美的表现。

是什么造成了纯净的沙漠魔幻景象。为了完善极致的视觉效果，用身临其境的声音笼罩着观众，配合着照明和静止图像舞动在黑峡谷的墙壁上以达到极好的体验。

Augie Dellapi，CT的业务发展总监说："CT的员工，方法，产品和对业务的热情超出OSK和SIAM的预期。福莱纳的无限灵感是一个改变传统规则的技术奇迹，它在大坝上的发布更加揭示了它会在世界上产生如此的共鸣，就像在绵延数英里的峡谷的回声。"

Truck manufacturer Freightliner on May 6 proved that the world really is a stage by turning the iconic Hoover Dam into a colossal projection screen to debut its newest vehicle to approximately 200 media members and other influencers.

Using projection mapping technology, the brand set the dam’s 420,000-square-foot surface ablaze with 60 projectors which, at 26,000 watts each, produced 1.17 million lumens (equivalent to the light output of 1,400 60-watt light bulbs) and shattered the Guinness World Record for highest light output projection. Not impressed yet? Consider this: the size of the dam’s usable surface is the equivalent of 87 average-size IMAX screens or about nine football fields, excluding the end zones. I mean, dam.

As a means of promoting its Inspiration Truck, a new, fully autonomous driving tractor-trailer—and the first ever licensed to drive on public roads—Freightliner used the dam to display an audiovisual presentation that highlighted the history of the company and its milestones. The exhibition culminated with the debut of the actual vehicle, which made a dramatic drive onto the Hoover Dam from the mountains above.

“The Hoover Dam is a wonderful example of ingenuity, but also emphasizes the role of trucks within the U.S. economy,” says David Giroux, director-corporate communications and marketing at Freightliner’s parent company Daimler Trucks North America. “We were hoping to exhibit technology leadership in a highly visible event format that highlighted our dedication to customer value in terms of safety, efficiency and connectivity.”

The marketing feat was conceptualized and executed in just six months. To date, Freightliner has earned more than 400 million impressions in traditional media alone. Agencies: Creative Technology, Singapore (projection); OSK Marketing & Communications, New York City.